Burberry Returns to Profit as Sales Climb 6% on Back-to-Basics Strategy
Burberry reported a return to profitability following a 6% increase in sales, driven by robust demand for its core apparel and accessories in key international markets.
🏢CompaniesPhoto: The Guardian Business
Key points
- Burberry returned to profit with a 6% increase in sales.
- Growth was driven by strong online and wholesale performance in China and the US.
- CEO Joshua Schulman credited a back-to-basics strategy for outperforming a difficult luxury market.
British luxury label Burberry has successfully moved back into profitable territory, bolstered by a back-to-basics approach that accelerated demand for its signature outerwear and handbags during the summer months. Chief Executive Officer Joshua Schulman noted that the iconic brand managed to buck broader retail headwinds to post a 6% rise in sales, supported by solid performance across online channels and wholesale partnerships.
The company's renewed commercial momentum was notably propelled by significant gains in major international regions, specifically China and the United States. Schulman attributed the positive turnaround to what he described as a more democratic approach to the brand's luxury offerings, spanning items from accessible accessories like socks to high-end leather goods.
What to watch next: Investors will be tracking whether Burberry can sustain this sales trajectory through the upcoming holiday shopping season amidst ongoing pressures in the global luxury sector.
Source The Guardian Business — theguardian.com/business/2026/nov/12/burberry-profit-sales-socks-ba… ↗
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